Choice
This room provides a fair representation of casket and burial vault selections and price options. When people go to a seafood restaurant, we order seafood much more often than steak or pasta. A car buyer wants to choose from many cars, not just one or two. Someone purchasing athletic footwear is unlikely to select the lone pair found at an expensive dress shoe store. People prefer choices; it is a universal condition. We provide our families full decision-making control by offering a balanced assortment and price options on the selection room floor.

Comprehension
When were faced with a purchase decision we require information to determine which selection offers the best value. We provide our families this information in a simple, logical method, with visual cues to reinforce your understanding of the value in the available selections. In order to make a value-based decision; families require the expertise of a knowledgeable funeral professional. The information, as well as the caskets and burial vaults within the selection room, is grouped by material type in order to simplify the understanding of the selections. This also allows side by side comparisons, which reduces confusion.

Comfort
All of us react to surroundings. In order for our families to make a good value-based decision a comfortable environment is required. With our enhanced lighting, improved information signs and a more defined view of the selection opportunities your understanding and perception of the product value improves. Our display area is designed so that it is not threatening to our families, and allows you the opportunity to personalize the funeral service with these selection opportunities.